Partner with SideUp

Grow your business with SideUp

Join our partner ecosystem and unlock new revenue opportunities. Whether you're a broker, solution provider, accountant, HR manager or benefits administrator, we have a partnership model that works for you.

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Ways to Partner

Whichever side of the benefits world you work in, there's a way to build with us — from reselling the platform to showing up in it.

Become a reseller

For brokers, consultants & agencies

  • Earn commission on every client you bring
  • Get sales, onboarding and support from our team
  • Add SideUp to your portfolio and grow revenue without building anything new.

Become a benefit provider

For wellness, insurance & perk brands

  • Reach employees at every company on SideUp
  • Skip employer-by-employer negotiations
  • Get paid automatically through the platform
  • List your product inside SideUp and let employees spend their allowance directly with you.  

Accountant & HR Systems

For HR consultancies & accounting firms

  • Recommend SideUp to your clients and help them simplify benefits while you earn referral rewards.
  • Add a ready-made benefits solution to your services
  • Simplify admin for clients you already advise
  • Earn referral rewards for every client you bring on

Join the local marketplace

For local shops, gyms, restaurants & services

Get discovered by SideUp cardholders looking to spend their benefits nearby.

  • Show up where people already look for perks
  • Accept the SideUp card at checkout, no new hardware
  • Bring in new, recurring local customers

Trusted by Leading Companies

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Ready to grow together?

Join our successful network of partners who are already growing their business with SideUp