Grow with SideUp
Put your business in front of employees with a budget to spend, bring SideUp to the clients you already advise, or create content with us for the HR leaders shaping the future of work.
Benefits are changing. Be part of what comes next.
Employers are moving away from one-size-fits-all perks toward budgets their people can spend on real life. That opens the door to the businesses, advisors and voices who make that life better.
Employers are rethinking benefits
Companies want benefits their people actually use. Your clients are asking what to offer next.
Budgets are going local
Employees spend their SideUp budget near home and work, at the cafés, gyms and shops they already love. Your business could be one of them.
HR wants better ideas
HR leaders are looking for fresh thinking on retention, benefits and the future of work. If you have something worth sharing, we'll help it reach them.
Five ways to grow with us
Whichever side of the benefits world you work in, there's a way to build with SideUp.
Join the local marketplace
Cafés, gyms, shops and local services. Get discovered by SideUp members with a budget to spend nearby.
See how it works →Become a benefit provider
Wellness, learning, family and lifestyle brands. List inside SideUp and reach employees at every company on the platform, without negotiating employer by employer.
Become a reseller
Add SideUp to your portfolio and earn commission on every client you bring, with sales, onboarding and support from our team.
Refer and integrate
Offer clients a ready-made benefits solution with compliance built in, integrate with SideUp to keep payroll simple, and earn referral rewards.
Create content with us
Podcasts, guest articles, webinars and research for HR leaders.
Explore content partnerships →Turn nearby teams into regulars
Every SideUp member has a budget from their employer to spend on everyday life. Join the marketplace, and the people who work and live around you will find you first.
Set your own offer: a discount, a freebie or both
Get paid by card, like any other customer
Be featured to SideUp members near you
PARTNER DASHBOARD
The Corner Café
SideUp members this month
37
Came back again
58%
Your offer
15% off any coffee
Illustrative example
Got something to say? Say it with us.
Stayconomics is our home for ideas on why people stay, what makes work work, and the benefits that actually matter. We're always looking for experts, founders and storytellers to bring new perspectives to HR leaders.
Pitch an ideaTHE STAYCONOMICS PODCAST
What actually keeps people
with you as our guest
Your session. Our audience of HR leaders.
STAYCONOMICS BLOG
Guest article: the benefits your team will actually use
Podcast
Join an episode of the Stayconomics Podcast on YouTube and Spotify.
Blog & guest articles
Write for Stayconomics, or invite us to write for you.
Webinars & events
Co-host a webinar, panel or in-person event with our team.
Research & reports
Partner on surveys and data about benefits and retention.
Partners your company can call on
Beyond employee benefits, SideUp clients can tap into a network of partners for the bigger people projects. Here are a few examples of what that looks like.
Culture change programs
An HR consultancy turns your eNPS results into workshops and a 90-day culture plan, then re-runs the survey to show what's moved.
AI-made videos and ads
A creative studio uses AI to produce recruitment videos and social ads that show candidates what working with you is really like, in days, not months.
A careers story that sells
An agency rebuilds your careers page and benefits story, so candidates see the full package before they even apply.
Coaching for new managers
Coaches help first-time managers run better one-on-ones, give useful feedback and recognize great work.
Workshops for the whole team
Mental health first aid training, resilience sessions and burnout prevention, run on-site or online.
The right benefits mix
Advisors review what your team actually uses and help you set up compliant pre-tax and lifestyle budgets.
Offer services like these? Join our partner network and reach companies that are already investing in their people.
Become a service partnerIllustrative examples of partner services.
From hello to live, together
Whichever way you partner, the journey looks the same: simple, personal and built around what you want to achieve.
Tell us about you
Share who you are and how you'd like to partner. It takes a couple of minutes.
Meet the team
A short call to understand your goals and find the right fit.
Launch
Your offer goes live, your clients get access, or your content goes out.
Grow together
We share results, ideas and new opportunities as the partnership grows.
Frequently Asked Questions
Everything you need to know about partnering with SideUp.
Who can partner with SideUp?
Local businesses, benefit and lifestyle brands, benefits consultants and brokers, accountants, HR and payroll platforms, and content creators such as podcasters, writers, speakers and researchers.
How does the local marketplace work?
You set an offer for SideUp members, like a discount, a freebie or both. Members find you in the app when they want somewhere nearby to spend their budget, and pay with their SideUp card like any other customer.
Do I need new hardware to accept the card?
No. The SideUp card is a Visa card, so if you already take card payments, you can accept it.
How do resellers and referral partners earn?
Resellers earn commission on the clients they bring, and referral partners earn rewards for every client who joins. We'll walk you through the details on your first call.
What kind of content partnerships do you offer?
Episodes of the Stayconomics Podcast, guest articles on the Stayconomics blog, co-hosted webinars and events, and joint research on benefits and retention. Got another idea? Pitch it to us.
Can content be sponsored?
Some formats can include sponsorship. Everything we publish has to be genuinely useful for HR leaders and their teams, so we agree on the angle with you before anything goes live.
How long does it take to get started?
Once you've told us about yourself, we'll set up a short call. Timing after that depends on the type of partnership, and we'll agree on it together.
How do I apply?
Email partnerships@sideup.com with a few lines about you and how you'd like to partner. Our partnerships team reads every message.
Ready to grow together?
Tell us a little about you and how you'd like to partner. Our partnerships team reads every message.
Or email us directly at partnerships@sideup.com